Designing a Marketplace App
Harvest Cleaning is the parent company for a B2B Nursery Marketplace out of California called ClonePLG, previously Neighborhood Nursery. They provided a marketplace for Cannabis Nurserys to sell to business across the state of California
Role
UX Designer
Tools
Miro / Figma
iOS Style Guide
Team
UX/UI Designer
Graphic Designer
Project Manager
Information Architect
Duration
12 weeks
How Do You Simplify a Marketplace App for Buyers and Sellers?
Harvest Cleaning currently only had a web portal, which didn't reflect the busy lifestyle of the clients they provided for, as well, the marketplace didn't allow for a variety of features that the client wanted to include to cater to his clientele.
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Challenges:
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Facilitate user flows for Vendors, Buyers, and Delivery, ensuring orders are tracked properly
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Include a Rating and Review system for Vendors and Buyers
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Provide a dashboard for Vendors to manage their sales and Buyers to manage restock/automatic orders
Solution
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To accommodate all the needs of this marketplace, we focused on making a web portal and app feature, basing the overall hierarchy off of similar products like AirBnB. We wanted to be sure that users could complete a list of actions that we defined during out discovery sessions, and worked through various user flows to outline the steps needed to complete them. From there came wireframing and branding, as we focused on a mobile first design.
Design Process
Our team started by discussing how we would facilitate the various interviews and sessions required to understand the intricacies of the current product, focusing on a Design Thinking framework.
We created a shared Miro board in order to share and comment on information asynchronously.
We aimed to simplify the amount of manual entry and repeat work in the current system, as well as introducing an archival data repository to store completed events within the system.
Overall, the client was incredibly satisfied with the planning behind the prototype.
If I were to do this again, I would focus on reorganizing the client sessions to better structure the way our team was educated on the current tool. We would focus more on interviewing the users with the aim of centering a newer tool based on their feedback, rather than focusing so heavily on how the stakeholders viewed to be the issues with the current tool.
Step 1: Discovery
Step 2: Brainstorming
Step 3: Design & Iterating
Discovery
Our final prototype focused on a full walkthrough of our Product Flow, with each determined user flow included within the Overall Flow.
Attempting to spend so much time understanding the previous tool ended up slowing down time, as we found it difficult to stop the client from focusing on smaller details enough to consider the bigger picture.
What were people saying?
Brainstorming
Our final prototype focused on a full walkthrough of our Product Flow, with each determined user flow included within the Overall Flow.
Attempting to spend so much time understanding the previous tool ended up slowing down time, as we found it difficult to stop the client from focusing on smaller details enough to consider the bigger picture.
A Sight to See
The Epitome of Innovation
Iteration
Our final prototype focused on a full walkthrough of our Product Flow, with each determined user flow included within the Overall Flow.
Attempting to spend so much time understanding the previous tool ended up slowing down time, as we found it difficult to stop the client from focusing on smaller details enough to consider the bigger picture.
