Bolt 2.0: Offer Creation Tool
Ahold Delhaize needed our team to improve their SaaS tool to simplify their offer creation Process.
Bolt 2.0
University Hospital has long been a cornerstone of healthcare in the community for over 150 years. The hospital's mobile app, launched 10 years ago, was designed to streamline communication, appointment scheduling, and health information access for young patients and their families. However, over time, the app’s design system and visual identity became outdated, leading to a poor user experience (UX) for both children and parents.
The original design system did not align with modern mobile interface standards, and the visual identity no longer reflected the hospital’s values of innovation, care, and inclusivity.
Challenge
The key challenges that led to the need for a redesign included:
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Outdated Visual Design: The original design used dated color palettes, fonts, and icons, which did not resonate with younger users or their families.
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Lack of Consistency: The app’s interface was inconsistent in terms of button styles, typography, and layout, creating a disjointed and confusing experience.
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Inaccessible Elements: Certain design elements were not optimized for accessibility, making it difficult for some parents or children with disabilities to use the app.
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Brand Misalignment: The app’s visual identity did not fully reflect the hospital’s modern, friendly, and innovative brand. The app felt clinical and sterile, which did not align with the hospital’s patient-first approach.
Goals
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Ensure Accessibility: Ensure that the design is inclusive and accessible for users of all abilities, including those with visual or cognitive impairments.
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Align with Hospital Branding: Update the visual identity to align more closely with the hospital’s modern, patient-centric brand values.
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Create a Consistent Visual Language: Establish a cohesive set of design guidelines that would result in a seamless, intuitive, and accessible user experience for patients and parents
Process
Audit & Research
Step 1 was building
Vision & Strategy Development
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Ideation
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Design
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Know Me
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